BRAND STARTUP
Brief
A student project. Produce a brand identity for a start-up coffee shop in London, offering an experience beyond chain coffee shops.
Challenge
A unique brand identity needed to be formulated, making & Coffee stand out from its competitors.
A student project. Produce a brand identity for a start-up coffee shop in London, offering an experience beyond chain coffee shops.
Challenge
A unique brand identity needed to be formulated, making & Coffee stand out from its competitors.
Solution
Through focusing on the aspect of being more than your usual coffee shop, the design appeals to a broad audience targeting all the other activities that the space functions for. Together, an inviting hand-drawn logo and contemporary colour pallet reinforce this concept.
Through focusing on the aspect of being more than your usual coffee shop, the design appeals to a broad audience targeting all the other activities that the space functions for. Together, an inviting hand-drawn logo and contemporary colour pallet reinforce this concept.
